kmcc Commodity Trading

For half a century, MSM’s flagship product, Gula Prai, has been the premium sugar brand in Malaysia and the most popular choice among consumers. 

The 50 year-old iconic home-grown product, which carries an approximate brand value of RM80 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next. Thus, Gula Prai certainly lives up to its slogan, “The No.1 Best Selling Brand in Malaysia.”

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MSM’s two most popular sugar products are the high quality PXX sugar for industrial customers and P1 sugar for the general consumers, whereas Caster sugar and Brown sugar are also sought after by industries and consumers alike. 

The sugar products are packed in an assortment of packing sizes and types, each tailored to the consumers’ requirement and convenience. 

 

HISTORY

Fifty years ago, as a newly minted country post-independence, Malaya set off on a daunting journey towards ushering a new era of prosperity and progress. Crucial to this goal was economic self-sufficiency, assuming control of the country’s resources and commodities which were largely foreign owned at the time. 

As the world watched with interest on whether Malaya’s nation-building journey would succeed, MSM and other national rose to the occasion – boldly setting forth to transform the socio-economic landscape and contributing strongly to the realisation of peace, prosperity and development.

Fast forward to today, the pioneering role played by MSM and other entities at that time was instrumental in realising a new dawn for Malaysia. In fact, a notable milestone and speaks volumes of the company’s rich heritage and legacy.

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In doing so, MSM can continue fulfilling its mission of providing self-sufficiency of a vital resource for Malaysia and its people.

 

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